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Kick Hub
UI | UX Design

Kick Hub

C L I E N T

Kick Hub

R O L E

UI | UX Designer

S C O P E

User research
Competitor Analysis

UX Design

UI Design

01

O V E R V I E W

 
 

Kicks Hub is a Hong Kong-based sneaker retailer. They have a physical store and would like to expand their business to O2O. They search rare sneakers from around the world and sell to local customers. They target mid-high income market, who might want to look different and sneaker collectors. The goal of this project is to create a responsive mobile platform. As to ensure viability and feasibility, primary and secondary research have been conducted to understand current market, and in-dept analysis have been managed to learn from our competitors . The outcomes of this project include everything from user research to final high fidelity interfaces.

藍膏梯度

02

R E S E A R C H

 

Competitors Analysis

It is better to refer to existing solutions to user's problems, so that users do not need to work too hard trying to understand how the app works, preferable as intuitive as possible. Competitor analysis is conducted to gain an objective overview of the current market and the strategies.

Kick hub Competitor analysis.jpg

" In order to investigate the expectation of sneaker app, interviews and survey are conducted. By learning their expectation, the app can meet their needs and tackles their concerns which lead to business success. "

Online Survey

56

Total Respondents

Age: 18 - 42

86%

Free shipping & return are decisive factors

91%

Afraid of internet fraud

88%

Repeat purchase if the quality is good

Interview

8

Total Respondents

Age: 24 - 29

100%

Choose trust worthy online platform

75%

Have experience in purchasing sneaker online

88%

Need to try on before purchase

03

D E F I N E

 

Affinity Diagram

After collecting all the data from interviews and surveys, affinity mapping is created to categorise the unstructured data. By visualising the data, it provides better understand of user needs and concerns.

AFFINITY DIAGRAM.jpg

Pain Points

DELIVERY

Waiting time, Free shipping/ Refund

RELIABILITY

High chance to buy counterfeit items

QUALITY

What actually received is different from expectation

Personas

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User Journey Map

The user journey map is created based on the research data. As to have a clear picture of user experience and visualising their satisfaction level when they interact with the mobile app.

CJM.jpg

04

D E S I G N

 

Wireframe 

Wireframe

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Mood borad

Kick hub moodboard-05.jpg

Design System

Kick Design system-04.jpg

Final UI

Kick UI-15.png

Prototype