Kicks Hub is a Hong Kong-based sneaker retailer. They have a physical store and would like to expand their business to O2O. They search rare sneakers from around the world and sell to local customers. They target mid-high income market, who might want to look different and sneaker collectors. The goal of this project is to create a responsive mobile platform. As to ensure viability and feasibility, primary and secondary research have been conducted to understand current market, and in-dept analysis have been managed to learn from our competitors . The outcomes of this project include everything from user research to final high fidelity interfaces.