Kicks Hub is a Hong Kong-based sneaker retailer. They have a physical store and would like to expand their business to O2O. They search rare sneakers from around the world and sell to local customers. They target mid-high income market, who might want to look different and sneaker collectors. The goal of this project is to create a responsive mobile platform. As to ensure viability and feasibility, primary and secondary research have been conducted to understand current market, and in-dept analysis have been managed to learn from our competitors . The outcomes of this project include everything from user research to final high fidelity interfaces.
R E S E A R C H
It is better to refer to existing solutions to user's problems, so that users do not need to work too hard trying to understand how the app works, preferable as intuitive as possible. Competitor analysis is conducted to gain an objective overview of the current market and the strategies.
" In order to investigate the expectation of sneaker app, interviews and survey are conducted. By learning their expectation, the app can meet their needs and tackles their concerns which lead to business success. "
Age: 18 - 42
Free shipping & return are decisive factors
Afraid of internet fraud
Repeat purchase if the quality is good
Age: 24 - 29
Choose trust worthy online platform
Have experience in purchasing sneaker online
Need to try on before purchase
D E F I N E
After collecting all the data from interviews and surveys, affinity mapping is created to categorise the unstructured data. By visualising the data, it provides better understand of user needs and concerns.
Waiting time, Free shipping/ Refund
High chance to buy counterfeit items
What actually received is different from expectation
User Journey Map
The user journey map is created based on the research data. As to have a clear picture of user experience and visualising their satisfaction level when they interact with the mobile app.
D E S I G N